Basic Guide and Free Resources for Using Social Media

What is Social Networking?

MarketingTerms.com defines social networking simply as “The process of creating, building, and nurturing virtual communities and relationships between people online.” So social networking is the broad type of networking that so many of us consider networking to be; however, it is conducted virtually via tools on the Internet.

Online social networking is viewed by many as the next new paradigm in personal, professional and organizational networking and marketing. The following link provides a broad overview of social networking.
Social Networking (Wikipedia)

The social network is a vital resource for organizations and is accessible to us all. Organizations can usually control the assets that they use, but who controls the social network?
Who Owns the Social Network?

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What is a Business Plan? Strategic Plan?

A business plan is often prepared by for-profits, nonprofits or a government agency when undertaking a new venture, which is:

  • Starting a new organization, product or service or
  • Expanding, acquiring or improving any of the above.

There are numerous benefits of doing a business plan, including:

  • To identify an problems in your plans before you implement those plans.
  • To get the commitment and participation of those who will implement the plans, which leads to better results.
  • To establish a roadmap to compare results as the venture proceeds from paper to reality.
  • To achieve greater profitability in your organization, products and services — all with less work.
  • To obtain financing from investors and funders.
  • To minimize your risk of failure.
  • To update your plans and operations in a changing world.
  • To clarify and synchronize your goals and strategies.

For these reasons, the planning process often is as useful as the business plan document itself. Read More

Awareness of Education Research Methods

In science, when researchers look for answers where the data are better—rather than where the truth is most likely to lie—it has been called the “streetlight effect.” In education, it often seems like we are preoccupied with the convenient and well-lit. So, while it seems like we are drowning in education data, are they the data that we need to make sound decisions? (cited from: Shanker Blog – The Data-Driven Education Movement, Oct. 22, 2012.) Read More

2018 Education Research Highlights

Education research continues to remind us of the powerful impact teachers have on children. This impact is overwhelmingly positive—the studies we highlight here demonstrate specific ways in which teachers can or already do help students feel a sense of belonging in school and make gains in learning.

There are areas for improvement, though: Researchers have shown that different rates of suspensions and expulsions for black and white boys have more to do with adult perceptions of those kids than with their behaviors. 

New research also refined our understanding of many popular ideas, from learning styles to growth mindsets and the marshmallow test.

But if there’s a common thread among most of these studies, it’s this: To boost student learning, focusing on academics isn’t enough. We should also think about how well students—and teachers—are supported. Read More

The Ultimate Guide to Business Research Methods

Business research is the collecting and analyzing of objective data about your target market, your competitors and strategic partners, and your products and services. You can easily find wordy, complex definitions of business research all over the web.

What is business research methods?

At its heart, though, business research is defined as the process of gathering comparative data in order to make an informed decision about one or more aspects of your business.

The goal of business research is to create as much understanding as possible about the future of your business, the best moves to make, and the right turns to take to ensure a positive, optimized, profitable business undertaking.

Gathering the detailed information your business needs to make the most of consumer experiences and maximize revenue and profits is the key purpose of business research. Read More

The Five Types of Research Methods For Your Business

Research is essential to determine if your business idea has a chance of being successful. In the process of business research, all types of data are gathered in order to better define the startup’s focus and to determine what products and services that customers really want. Business researchers utilize a variety of research methods to gather relevant data so that business enterprises can make educated decisions. If you want to expand your business, research can help you determine your odds of success. Read More

What is Business Research?

When running a business, there are many decisions to make, such as opening new branches, developing new products, and the number employees to hire. You research everything from vendor costs to headset functionality. Business owners can use research to make wise, informed decisions. When people speak of business research, generally, they are referring to business marketing research that helps identify the specific areas to spend money on for development and advertising. Read More

Econometrics: Making Theory Count

Economists develop economic models to explain consistently recurring relationships. Their models link one or more economic variables to other economic variables. For example, economists connect the amount individuals spend on consumer goods to disposable income and wealth, and expect consumption to increase as disposable income and wealth increase (that is, the relationship is positive).

There are often competing models capable of explaining the same recurring relationship, called an empirical regularity, but few models provide useful clues to the magnitude of the association. Yet this is what matters most to policymakers. When setting monetary policy, for example, central bankers need to know the likely impact of changes in official interest rates on inflation and the growth rate of the economy. It is in cases like this that economists turn to econometrics. Read More

What is Business Ethics?

Business ethics carries significant influence in the corporate world. Not only does it change how businesses operate on a day-to-day- basis, but it also influences legislation around corporate regulation. Find out what business ethics is, why it is important, and how you can spot ethical and unethical behaviors in the workplace.  Read More